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connotation

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connotation/ˌkɑːnəˈteɪʃən/noun
pluralconnotations
connotation
/ˌkɑːnəˈteɪʃən/
noun
pluralconnotations
Learner's definition of CONNOTATION  
[count]
: an idea or quality that a word makes you think about in addition to its meaning
— compare denotation
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