in·cen·tive /ɪnˈsɛntɪv/ noun plural in·cen·tives
something that encourages a person to do something or to work harder [count
] ▪ Our salespeople are given financial incentives for reaching their quotas. [=if they reach their quotas they are paid more money] ▪ The rising cost of electricity provides a strong/powerful incentive to conserve energy. ▪ The government offers special tax incentives for entrepreneurs. ▪ The company is offering a special low price as an added incentive for new customers.
] ▪ employees who lack incentive
— opposite disincentive