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as·sure Listen to audioˈʃuɚ/ verb
as·sures; as·sured; as·sur·ing
[+ obj] 1 : to make (something) certain : ensure
He believed that hard work would assure his success. [=that hard work would make him sure to succeed] We must assure that every child gets a proper education. = We must assure a proper education for every child. Winning the Nobel Prize will assure [=secure, guarantee] her a place in history. To assure someone of doing something is to make it certain that someone will do something.
A victory in this game will assure them of finishing the season with a winning record.
2 : to tell someone in a very strong and definite way that something will happen or that something is true
I can assure you that you won't be disappointed. She assured me (that) she was OK when I talked to her on the phone. His boss assured him that he had her continued support. = His boss assured him of her continued support. = You have my continued support, his boss assured him. These mistakes won't happen again, I (can) assure you.
assure yourself
: to make yourself sure or certain about something
He tried opening the door to assure himself that it was locked. They managed to be third in line, assuring themselves of good seats for the concert.

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