gim·mick 
/ˈgɪmɪk/ noun
plural gim·micks /ˈgɪmɪk/ noun [count] often disapproving : a method or trick that is used to get people's attention or to sell something
▪ a marketing gimmick [=ploy] ▪ The proposal to cut taxes was just an election gimmick to win votes.
▪ a marketing gimmick [=ploy] ▪ The proposal to cut taxes was just an election gimmick to win votes.
— gim·micky /ˈgɪmɪki/ adjective [more gimmicky; most gimmicky]
▪ a flashy, gimmicky movie with no real substance
/ˈgɪmɪki/ adjective [more gimmicky; most gimmicky] ▪ a flashy, gimmicky movie with no real substance
