1hype 
/ˈhaɪp/ noun
/ˈhaɪp/ noun [noncount] informal + often disapproving : talk or writing that is intended to make people excited about or interested in something or someone
▪ There was a great deal of media hype surrounding the senator's announcement. ▪ After months of promotional hype, the band finally released their new album.
▪ There was a great deal of media hype surrounding the senator's announcement. ▪ After months of promotional hype, the band finally released their new album.
