in·cen·tive 
/ɪnˈsɛntɪv/ noun
plural in·cen·tives /ɪnˈsɛntɪv/ noun : something that encourages a person to do something or to work harder [count] ▪ Our salespeople are given financial incentives for reaching their quotas. [=if they reach their quotas they are paid more money] ▪ The rising cost of electricity provides a strong/powerful incentive to conserve energy. ▪ The government offers special tax incentives for entrepreneurs. ▪ The company is offering a special low price as an added incentive for new customers. [noncount] ▪ employees who lack incentive — opposite disincentive
