in·no·vate 
/ˈɪnəˌveɪt/ verb
in·no·vates; in·no·vat·ed; in·no·vat·ing /ˈɪnəˌveɪt/ verb : to do something in a new way : to have new ideas about how something can be done [no obj] ▪ The company plans to continue innovating and experimenting. [+ obj] ▪ The company innovated a new operating system.
— in·no·va·tor /ˈɪnəˌveɪtɚ/ noun, plural in·no·va·tors [count]
▪ She is known as a great/brilliant/gifted innovator in her field.
/ˈɪnəˌveɪtɚ/ noun, plural in·no·va·tors [count] ▪ She is known as a great/brilliant/gifted innovator in her field.
