lore 
/ˈloɚ/ noun
/ˈloɚ/ noun [noncount] : traditional knowledge, beliefs, and stories that relate to a particular place, subject, or group
▪ an event that has become part of local lore ▪ forest lore ▪ the lore of sailing — see also folklore
▪ an event that has become part of local lore ▪ forest lore ▪ the lore of sailing — see also folklore
