loy·al·ty 
/ˈlojəlti/ noun
plural loy·al·ties /ˈlojəlti/ noun 1 [noncount] : the quality or state of being loyal
▪ the loyalty of the team's fans — often + to ▪ No one questions his loyalty to the cause. 2 [count] : a loyal feeling : a feeling of strong support for someone or something — usually plural ▪ He was torn by conflicting/divided loyalties. ▪ They shouldn't allow their decision to be influenced by political loyalties.
▪ the loyalty of the team's fans — often + to ▪ No one questions his loyalty to the cause.
brand loyalty — see 1brand
