ploy 
/ˈploɪ/ noun
plural ploys /ˈploɪ/ noun [count] : a clever trick or plan that is used to get someone to do something or to gain an advantage over someone
▪ Her story about being sick is only a ploy to get you to give her money. ▪ a marketing ploy [=something that people who are selling a product use to make people want to buy the product]
▪ Her story about being sick is only a ploy to get you to give her money. ▪ a marketing ploy [=something that people who are selling a product use to make people want to buy the product]
